During my research I used a lot of media technologies to research exsiting products, theories and techniques for my own product. I used a lot of the internet as it is so interactive, so quick and so versitile. I could go on a search engine such as google and find more than I was looking for. This was really helpful in terms of gathering multipul theories, audience feedback on exsisting products to find out what is popular and why, and also a wide range of exsiting products allowing me to evaluate them with ease. This was a massive benifit in my research stages as I was wasting no time finding sources and therefore giving me enough time to research every aspect I needed to produce my own product with success. I used 'Blogger' to plog my research and planning in order to not lose/forget anything I learnt. It was an efficient way to keep everything together, making it easy to interwine between all my findings quickly. The use of social media really helped me. It allowed me to get honest opinions on products quicker than youtube. I could type in an album name and get thousands of results in seconds, these were honest opinions which people speak freely of. Another powerful use of social media was getting in touch with the band I used. As nowadays everybody is on their phones 24/7 it was a quick communication source to talk and get personal with the band. Not only did I get permission very quick but it enabled me to speak to them personally to get a real understanding of the track so my music video could work with it. It allowed them to send over demos and the final song quickly without any problems. This technology was a massive benifit. For planning my video I used Youtube and Vimeo regularly to gather Youtube tutorials. This was a huge help in order for me to collect techniques to do with camera movement, camera settings, editing techniques etc. I used blogger again to keep these tutorials on record so I didn't lose them. During my planning stages I experimented a lot with my DLSR Canon 600D camera in order to perfect the right shot I wanted. These meant I wasn't faffing around on the day, working out settings or the right movement. This gave me alot more time for actual shooting and development of new ideas on shoot. As you can see on my blog I experimented with smoke etc. I also used the satnav and google maps to find locations. I didn't want to stick to places where everyone knew, I believed the more I location scouting for perfect locations, the more realistic my story would be, so this technology helped me massively whilst planning my shoot.
During the construction of my music video I used my Canon 600D to capture my shots. Through my research I knew I needed lenses in order to capture the perfect shots. So I used a prime 50mm lense to get a really deep depth of field type shot, I found that this lense gave me a really cinematic feel to the video which is exactly what I wanted. I used a wide angled lense for moving shots. This was because this type of lense captures a lot in the view, and has a shallow depth of field, so when moving you can concentrate more on the smoothness of the movement and not have troubles with the focus. I used a 25-105mm zoom lense for shots where I couldn't get close to myself. This lense was very versitile so if we were struggling for time, this lense did it's job with no hassel. These technologies helped massively toward the cinematic look I wanted. Whilst planning my video I knew an essential aspect to a quality video was camera movement. I used a Flycam Nano as a steadicam whilst doing movement shots. This gave the shot a really smooth shot whilst running, walking etc. This benifitted massively whilst shooting the happy scenes as it gave it a happy relaxed feel to the video which I wanted. Whilst planning the video, I knew it was going to be a story and I had to make it as realistic as possible. So I decided I needed handheld 'documentary' styled shots to make it look realistic. From experimenting before my video I found that handheld shots were overly shakey and didn't look proffessional what so ever. After my research I decided on getting a shoulder cam, which gives these types of shots but maintaining a proffessional look. This helped for when the video got intense and wasn't so 'relaxed' anymore. Created suspence and tension through the movement of the camera. I also got a Kanova K2 60cm slider. This helps with establishing relaxed shots. It establishes locations excellent with a really proffessional cinematic feel. Which benniftted my video massively. This technology/equipment really helped me out in terms of getting the shots I planned. I also used the Canon camera to get the right shots I wanted. I found out that higher the ISO on the camera the more quality lost. So in order to keep a low ISO I knew the shots had to be nicely lit, why I shot in the daytime. Without knowing this setting, I would have lost alot of quality. Also I learnt about depth of field and used the camera to select the depth of field setting I wanted. This gave me a really cinematic look and a variety of shots which callbourated well together to create a successful product.
In pre production I learnt a lot about 'Sony Vegas' through the internet. I used Sony Vegas Pro 12 in my post production. I used all its features to get the best image I could. Involving me exploring the colour correction and colour grading methods. This really helped to manipulate the viewers mood by the colour of the image. I also used this technology to create a certain mood by cuts and length of shots. I would speed up the cuts to build tension and suspence. But then slow down the tension by having longer length shots. This was essential in making a good edit. I also used this technology to create the effect in the second to last scene. It is a delay of a shot which makes it blurry. This is so it manipulates the viewers mind to believe the character is under the influence of something. This worked very well, and was achieved through Sony Vegas. All the edit worked very well and the way I used the technology, I believe, was at the best of my ability.
My digipak and magazine advert used the same technologies and techniques as my video and I researched in the same way as my video. This consistant method I carried out worked very well. I used 'Photoshop' in these texts to edit the photos. I used the setting in that technology to create the feel I was going for. I lowered the saturation. Boosted the contrast and also added 'film grain' and 'scratches' on to the edit. This was very successfull and manipulated my images beautifully, exactly how I planned.
I used directors commentary in my evaluation, so the viewers could get a sense of personal meaning instead of text. I used prezi and slide share to present other questions, for a fun way to read so the viewer wouldn't get bored, yet still read/heard why I did what I did and what I learnt from it.
All the technologies I used were very helpful in order for me to create the best products I could. I used the technologies to the best of my ability and I believe they were a massive aspect in my final products.
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