Once I grouped together the different kind of genres you begin to get the idea of the stylistic features the artists have to fit in the genre. For example indie rock is very monochrome, whereas pop has loads of bright and vibrant colours. Symbolising the style of their music.
The iconic themes of a genre will be of a common occurrence from artist to artist. A big example of this is hip hop. Hip Hop has the style of big chains and flashy jewellery, the baggy clothes. Also the bandanna's and hand signs that represent their gangs or organisations. They also love hats especially with logo's on. Their style is very much focussed on their appearance and throughout this genre these aspects appear, not identical, but with similarities. This is the same throughout all genres and is very significant in the music industry.
Why is Genre important to Audiences?
Genre creates familiarity amongst audiences so that they know what type of music they like to listen too and what they will expect from a certain genre. Audience are the main influences on genre in a way of how music is created and distributed in order for it to be appealing upon their release. By including key conventions linked to the genre, in terms of the music, the image, the advertisement and multimedia representations, the band/artist will be more appealing to the audience and easily recognised by the audience therefore warming to the band.
Genres stick to general themes in music video's too. For example heavy metal videos next to always have shots of the band showing of their showmen ship, their performance qualities and their instrumental skills. Very often they will be in big prominent stances, with their feet wide apart, with a low angle camera, with big lights and smoke, silhouetting their big hair. These are all common conventions within the heavy metal, and conventions in music videos are very much used in all genres, audience know these conventions and recognise the genre through visuals.
Uses and Gratifications - Audience Pleasures
- Audiences recognise conventions due to recurring familiarity.
- Predictions and Expectations Met
- A sense of community when sharing the love for a genre through videos online and on social media.
- Character judging and relation.
These are few reasons why audiences like to recognise their certain preferred genres through conventions in music videos.
My Video..
My very strong initial ideas is that I am going to do an indie/alternative rock song. I have researched the conventions of this genre to see what the typical music videos are like in this genre. These are the conventions..
- The main convention is the image of the band. As indie rock is heavily based around their 'individual' image, therefore showing off their style in the music video, whether it is live performance or narrative their style will remain and be perceived in the video.
- A lot of performance is in these videos as the band make their own instrumentals. In oppose to Pop Artists where the industry will hand them instrumentals, bands make them themselves, which they are proud of and want to show off their showmen ship in the video.
- As most videos are performance, there are videos that include narrative. As the indie bands have a lot to say in what they produce, they do not make music with intentions to sell to the mass market like pop artists, but they create music with a deeper more personal meaning. That is why people like them and therefore success is handed to them. Because of this element to their music the music videos are more cinematic, showing a story, corresponding with the deeper meaning. In oppose to studio based videos.
I am going to take these conventions into account whilst I make my video, and down to my research I now have gained a wider understanding in why genres, and genre conventions are significant in creating a successful music video.
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