This Music Video has a nice theme to it which has a nice direct link to the lyrics, using an illustrating approach to it. It is based on the lead singer (Alex Turner) being intoxicated with his friends. In result of this he has text and rang a girl, but having no response, Alex Turner decides to walk to her house. On his journey he hallucinates due to intoxication and keeps seeing the girl. He ends up going to the wrong house. The video captures his feelings, emotion and not being sober very well. As I was thinking of doing a video with narrative, I thought this would be a good video to analyse as there is no performance, strictly narrative.
Camerawork
Movement - The camerawork looks quite raw. To an extent to where it moves a bit but still professionally moved. Some sort of shoulder rig possibly holding the camera. This works very well, as it's a story, smooth hand held shots work very well, as it can express the situation in the narrative, also make the video look more realistic, and that is the goal when narrative is involved. But at the same time still very professional and smooth with a nice stable image. To portray his emotion and his head being all over the place due to intoxication, camera work is essential. There is multiple shots that looked 'wavy', this can be achieved by a shoulder rig, by lifting one side of the rig down/up in motion. This smooth motion almost felt like you were embracing his physical state. There was also many tracking shots, these smooth shots could be achieved through shoulder rigs, or a steadicam. But having a smooth shot, following him is really nice in a way where it develops the story with not to much complication, which is aesthetically pleasing. At 3:13 in the video there was a smooth zoom which probably was achieved on a dolly/slider. This shot was really smooth and contrasted with the more rigid movements before. But the build up of the rigid movements when he was walking going into a smooth shot on the floor represented him falling on the floor due to intoxication has slowed he's slowed down and got even worst, represented in the camera movement.
Framing - The framing in this video was a mixture of close ups and mid shots. The close ups helped to express his emotion and to create a sense of intimacy with the viewer. It clearly shows his state of mind which is really effective. Seeing anxiety , confusion, paranoia and a simple clueless thought process.
What helps this also are the mid shots. Cuts from mid shots to close ups are really effective to tell the story, as you get personal perspectives from the actors in the close ups and then a big picture of whats going on in the mid/wide shots. Another technique used is going from a wide angled lens with a shallow depth of field to a tighter lens with a deeper depth of field. Like in this video, it gives the video variety, characteristics and a nice contrast. The mid shots allow the viewer to see him stagger around the place to enhance the look the video was going for.
Editing
The editing in this music video is very nice, it is simplistic in most areas but with minimal digital effects and transition tricks which balances nicely. The main transitions were straight cuts, which didn't over complicate the video and stuck to the visuals being the main drive to please the viewer.
A trick the editor used was duplicating the footage and having one delayed. Which had a 'trippy' effect on it, which represents the main actors vision as he is intoxicated. This effect had a really nice impact on the video as it got the viewer feeling how the character did in the story. Another effect used to represent this was more of a digital effect. It was like he was in subject but around him, or the subject, was blurred and distorted. The text messages appearing on the screen were quite surreal, but touched up the editing in a way where it wasn't over used and added a surreal touch to add to the video's theme.
Mise en Scene
The Mise en Scene was selected very carefully to stick to a certain theme and genre. The costumes ran parallel to Arctic Monkeys image. Black leather jackets, black and white clothes with the slick back hair. The location is in quite an urban bar, with an urban location outside also. Nothing glamorous is about this video. This has an effect on the audience to convince them it is reality, and this is significantly important in a narrative video. Also I believe this urban feel is to represent the bands previous life growing up in Sheffield, with nights associated with sexual activity, violence and alcohol.
What I've Learnt ..
From analysing this video I have learnt how different camera movements can implicate the actors feelings and emotion in the storyline and how to contrast these different methods. Also about the framing. I have learnt that I should include a variety of close ups to portray the actors feelings and physical state, and also add id mid/wide shots to establish the location and whats going on. Also, I've noticed simplistic editing with minor effects has a really nice effect, as it drives concentration on the story (if the video is narrative) with not too much confusion to a point where the video will be too complicated to be visually pleasing. Another point is to take care of the mise en scene, instead of using a typical location to shoot, find something a bit different that runs correctly with the themes. All this that I have learnt I will take into consideration as I am highly considering a narrative based video, so I think the way the camera, editing and mis en scene is worked is essential to create realism.
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