Wednesday 17 September 2014

Video Analysis - 'Kings of Leon - Beautiful War'

'Beautiful War' is a song about the southern American band Kings of Leon. It was released as a single on the 9th of December 2013 on their 6th studio album 'Mechanical Bull'. The video was released on YouTube on the 22nd of November 2013 and as of September 2014 the video has had 5,798,968 views.

          

This video consists of two actors in a relationship. The two start off happy at some sort of party. It soon turns bad down to jealousy and this emotion overruns the male actor and he ends up fighting another man and seriously hurting him. Once he has noticed he has gone too far he regrets it and starts hugging him whilst the police drags him away. Throughout the video it has inserts of the male actor what appears to be in the future, in prison. He is being taken out to ride a bull as a prison activity whilst his other half is in the crowd watching.  At the end he apologises to her. I believe 'beautiful war' is from them fighting and arguing, in result of this bad consequences. But this 'war' is beautiful as there is love, loyalty and forgiveness throughout. This video has inserts from the future, plays with time scape, leaving the viewer questioning what is happening. A really well shot video with a clever theme.

Camerawork

The camera work in this video is beautiful. It has a really cinematic soft picture style. The exposure is set perfectly with all the shots matching perfectly with one an other.

Movement - The camera movement is very specifically planned between the two time scales. During the 'present' scenes, when the male is not in prison it is quite raw. It looks professionally hand held typed shots. This is cleverly used to make the story look realistic. The intensity of the handheld looking shots are differentiated throughout the 'present' time in the bar. When it is happy it is relatively smooth, portraying a calm and happy relationship with no rigidity almost. But as the storyline progresses it starts to get more intense, therefore more shaky. This method is used to build up the tension, to enhance the idea that more is going on as a shaky camera creates more excitement. In this case the shaky camera is present to symbolise their relationship getting heated, down to jealousy and argumentative actions. These methods of a handheld look yet still professional can be achieved through a shoulder rig. In comparison to the 'present' time where the handheld look is used, there is overly smooth, almost still shots of the past and future. Whether it be memories from the past or the look into the future, these ideas are highlighted through camera movement. The past was very happy and calm showing them doing activities together. Smooth camera movement creating a calm presents. Then in the future the still and smooth cameras are used very symbolic, as it really draws out the emotion in the man. Almost like he has gave up in the prison. It's very calm, yet very saddening as the slow camera movement brings out his emotion and lets you embrace his surroundings, creating empathy for him, There is a big significance in the time scape, as the two smooth camera scenes are the past and the future, and these similar movements makes you really compare and contrast these two scenes, analysing where they was as a couple, and where they are once he is in prison, which is a big leap, and linked through the camera work.

Framing - This video uses a variety of framing. Close ups and extreme close ups are used to show emotion. Mainly used in the future and the past to really get the feel of how the male character is feeling through his eyes, his actions and close ups of props and surroundings.



Also a lot of wide shots are used to establish the scenes, so the viewer can embrace the surroundings to get a real feel for the mise en scene and the theme of the video. This is really important because the whole theme links to the album and in some ways links to band in general. As the album is 'mechanical bull' and the band is from the south and this video is shot and portrayed in a way to enhance the bands image and portrayed as a good visual theme for the album.




Editing

The editing is very clever as it really plays with time scape and the jumping of time throughout. At the start this really gets the viewer wondering why is this man in prison and starts questioning the story line. Encouraging the viewer to carry on watching before it's unravelled. The cuts between the past and future, along with the camera work, links in together perfectly, allowing the viewer to compare and contrast to two times, showing the viewer how rapidly and intense his life has changed, from you later learn from a stupid mistake over jealousy. It really brings out the message, showing you how happy he was before in contrast to his prison life, comparing his emotions, surroundings etc. Also using two bulls in the sequence, one when he's riding a bull in the prison and her in the bar is used as another technique in the editing, giving the viewer another opportunity to think about the time scape, and therefore comparing. The editing is worked perfectly to show all this having evened timed cuts, and working very well.

Another clever editing technique the editor has used is when the character is acting violent and punching his 'brother'. It cuts to shots of the bull. When a bull is angry it is stereotyped as angry, aggressive and not holding back. These carefully picked out cuts help to symbolise the male character as the bull, sharing the same emotion almost as the bull. Highlighting his aggressive behaviour, and now, like the bull, he is trapped in a cage like atmosphere, prison, like an animal.

Also the editor has put the future and the past in super slow motion. This is used so the viewer compares the two time scapes, Also it is used to bring out the emotion the characters are having at that time. Going from really happy in the past, to extremely distressed and unhappy in the future. Showing the effect on what bad behaviour can cause.  

The colour grading on the past and future is beautiful. They match each other in terms of a really soft cinematic colours. It makes the music video almost look like a short movie and is aesthetically pleasing to look at. The grading is totally different in the 'present' scenes, which creates separation between the 3 scenes and really works so that the viewer can understand the jump between times, avoiding confusion.

Mise en Scene 

The mise on scene in this video is really on point. It had to be carefully done to really capture a southern old school look to it with no mistakes. This collaborating with the colour grading really payed off. The old bar, the costumes, the old looking prison, the countrysides with the horses, the bull (portraying the cowboy era) all played their parts perfectly creating a really nice themed video.    

What I've Learnt ..

From analysing this video I have learnt a lot on time scape, the effect of slow motion and the positive impact of the variety of locations and the importance of mise en scene within them locations. The use of time scape was key in the idea of this video and it really gets the viewer thinking and questioning the viewer, therefore wanting to carry on watching. I don't plan to have my whole video like this but I am highly considering a video with a jump of time in certain areas of my video. Maybe at the start and the end, which will reveal the story at the start, at the end. I believe this is really clever and could be really beneficial to keep my audience not bored and keep thinking. In the more intense scenes in my video I am going to include the use of slow motion and fast motion to bring the emotion out of the character, to make the audience feel a certain emotion, I'm not sure what emotion yet, but in this video empathy was created, so I know it's possible to take in my own direction. My main intention in my video is realism, and to pull this aspect off I really need to concentrate on mise en scene like this video has, it has made me learn the significance of set production and how props, costumes and location can set a theme to the video. I have learnt a lot and my intention is to take the positives out of this video, incorporate these aspects in my video with my own interpretation, and hopefully my construction will be a success.



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